Love in Theory





From Manhattan to the Catskills, Mexico to Paris, Love in Theory have been present at hundreds of weddings. We understand the importance of the day, the timings and how to capture every essential detail. 


Love in Theory work closely with couples seeking unique and personal engagement shoots. We tirelessly provide ideas and comprehensive planning on locations, themes and detailing. 

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BOUDOIR and fashion

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engagements PORTFOLIO




about love in theory

Love in Theory is a multi-award winning wedding and portrait photography studio specializing in modern, nontraditional and editorial style photography. The company was founded in 2011 by Jacq Lew, who was born and raised in San Francisco, then attended UCLA School of Arts and Architecture. She then finished her BFA at School of Visual Arts in New York City with a focus in photography and an excellence in psychology.

Upon moving to New York from California, one of the few precious books Jacq brought with her was named “Art in Theory”. In it, it explores intimate statements from artists and theses from prominent figures who so intelligently break down and analyze pieces from

photography to paintings to performance art and beyond. The careful analysis, the clever eye, and the willingness to really know and understand others’ emotions and characters inspired Jacq to name her company Love in Theory. Jacq prides herself in being able to capture chic looks and authentic moments by connecting with clients on both a professional and personal level.

Jacq is joined by her talented associate Gui, and always aims to bring on likeminded, inspirational members to her team who are easy going and cleverly original. From California to New York, Paris, Mexico and Jamaica, Jacq has travelled the world to spread her vision and create images that are honest, compositionally exquisite, fun, and sultry.





About JACQ


Jacq was born and raised in Northern California, and will always maintain that cool and calm Californian way to her. After having lived in New York City for the past 10 years, she truly calls New York her home. Before started photography, Jacq had initially intended on majoring in painting and minoring in psychology. Originally seeking a career solely in fashion, her desire to be able to connect with others on a more intimate level, and her compassionate nature has led her to absolutely adore getting to know each of her couples.

Beyond the lens, Jacq is adamantly passionate about animals and supporting no kill animal shelters. She constantly gushes over her Labrador mix and owns two cats. (She is also utterly unable to control her inner schoolgirl when seeing a bunny rabbit or an otter.) On any given day, you can find Jacq looking up new recipes on pinterest to cook up a storm. The sure fire way to her heart is puppies and food – because who DOESN’T love puppies and food?


About Gui

Gui was born and raised in brazil and moved to New York a few years ago to follow his dreams.

Though his eye was trained through fashion and lifestyle photography, he always approaches weddings with the same simple and elegant aesthetic by capturing the essence of two people coming together.

His main focus is to construct effortless and concise narratives of your beautiful day with you and your loved one, then truly treat each piece as a work of art.




REVIEWS and recognition


BEST OF THE KNOT - award WINNER 2013, 2014, 2015

Featured online for Say Yes to the Dress, Rock N' Roll Bride, Brooklyn Bride, Loverly, Ruffled, Intimate Weddings, Poptastic Bride, Bitchless Bride. Featured in print publication for Fun Sized Weddings.

m & t, 2016

Let me start out by saying Love In Theory is the best wedding photographer out there. Look no further brides and grooms. As a bride, my #1 priority was finding a photographer who would I could trust enough to provide me with photos to capture some of the most special moments of my life. After in depth research, I kept going back to Love In Theory. Not just because of their exceptional value, responsiveness, the calming effect of Jacquie's beautiful, warm personality but the pure talent and the love and light that shines through in her photographs. She has a way with capturing the most magical and fairytale-like moments.

My experience working with Jacquie & crew was sheer perfection from start to finish. My husband Tom and I received such an outpouring of positive response from our guests, bridal party and social media friends. If anyone needs a recommendation, this is it. Jacquie is an artist and a professional. You are in the best hands with Love In Theory. Aside from her spectacular photography, her attention to detail is exceptional. All of our photos were delivered to us in the most adorable, thoughtful way. Anyone who was blessed enough to work with her knows what I mean by that. We fell in love with Jacquie from day one and now she is a friend to us.


l & D, 2016

They say to choose the three most important things to focus on when planning a wedding. You can't have the best of everything when working with a budget. We decided that a great photographer was definitely in the top 3 priorities. After weeks of thoroughly researching photographers, and meeting with a few in person, my heart kept going back to Love in Theory's, Jacquie Lew because of her beautiful use of color, light and romantic & whimsical vision that comes through in all of her photos. After meeting Jacquie in person to get to know each other over coffee, we felt instantly calmed from her laid-back, West-Coast personality and her top-notch professionalism. We knew we found the one.

A week later, we shot our engagement photos and received the thumb drive in the mail just days later. It came in the CUTEST packaging. Jacquie really pays attention to the little things and made us feel so special. After all that, this is the best part: Our. Pictures. Were. Amazing! We went into the shoot feeling like we would be total stiffs in front of the camera and somehow Jacquie made us relaxed and that came through in the pictures ten-fold. Overall, we adore Jacquie and feel like she's not only our talented photographer, but our friend. We are so lucky and blessed that we found her.


S & K, 2015

Jacquie absolutely made my engagement session vision come true! Since I am having a December wedding, I want to be able to take the engagement session in the snow. Lo and behold, snow storm Jonas bellowed. Jacquie braved the storm with us and delivered amazing photos that we will cherish for the rest of our lives.

She is such a doll to work with! She's completely down to earth and have a keen eye for detail. She even took the time to help choose my outfit. I can't wait to work with her during the wedding!







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CALL: 415-999-0002


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